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How Google can make – or break – your company

August 25, 2006

See the entire story here
MOUNTAIN VIEW, CALIF. (FSB Magazine) — Allan Keiter awoke one recent morning to the scary news that his Atlanta company’s website was nearly impossible to find on a Google search. MyRatePlan.com helps consumers compare cellular calling plans.

Until that morning, the site had often ranked in the top-ten nonpaid results for search terms such as “free cell phones” and “family plans.” And like thousands of other businesses, Keiter’s company relied on free Google searches to drive customers its way.

See the entire story here 

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