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Search Marketing Works for B2B, Too

August 25, 2006

By Greg Jarboe,
August 24, 2006

Original and full post here

Most people assume search marketing works only to reach consumers, but it’s actually quite effective for businesses wishing to connect with other businesses, as well.

How are business-to-business companies tapping into the B2B audience via search? For those who stayed to see the last session on the last day of the Search Engine Strategies Conference in San Jose, there were plenty of lessons to be learned and examples to examine in the B2B Case Studies session moderated by Anne Kennedy, Managing Partner at Beyond Ink.

Original and full post here

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