Archive for the ‘SEO/SEM’ Category

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Search Marketing Works for B2B, Too

August 25, 2006

By Greg Jarboe,
August 24, 2006

Original and full post here

Most people assume search marketing works only to reach consumers, but it’s actually quite effective for businesses wishing to connect with other businesses, as well.

How are business-to-business companies tapping into the B2B audience via search? For those who stayed to see the last session on the last day of the Search Engine Strategies Conference in San Jose, there were plenty of lessons to be learned and examples to examine in the B2B Case Studies session moderated by Anne Kennedy, Managing Partner at Beyond Ink.

Original and full post here

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Yahoo Releases Yahoo Answers API by Barry Schwartz @ Search Engine Watch

August 18, 2006

The Yahoo Search Blog announced the release of the Yahoo Answers API. The API will allow developers to pull questions from the Yahoo Answers database by search, category, and user. You can even get the answers for those questions. More details at http://developer.yahoo.com/answers/.

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101 ways to build link popularity in 2006

August 17, 2006

Andy Hagans and Aaron Wall write a great to do list for the link biz. You can read it here.

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MediaNews Group Taps WebVisible for Local SEM by Greg Sterling

August 16, 2006

MediaNews Group, which bought some of the KnightRidder assets from McClatchy, becomes the third newspaper group to employ a “guaranteed clicks” geotargeted search program for the local market. Powered by WebVisible, which McClatchy is also using, the product is the essentially the same as what the yellow pages publishers have been selling for the past year or so.

Adoption rates and demand have been very good to excellent according to those whom I’ve spoken to.

Hearst (The Houston Chronicle) was the first newspaper to adopt such a program in the newspaper market, working with Marchex’s TrafficLeader.

Expect all the major newspapers to eventually do the same. Then you’ll have yellow pages and newspapers in all the major local markets competing with essentially the same product.

While these “guaranteed clicks” products — a simplified version of SEM, where campaign set up and fulfillment is managed by the third party vendor — have been easy to sell and easy for the local business to buy, delivering those clicks can be a challenge. Consumers looking for local information online is a huge phenomenon, but that traffic is fragmented across hundreds of sites – not always on search engines.

A more mature version of the “guaranteed clicks” product will be a budget-based sale (X dollars will get you Y clicks in this market; if you want more, pay Z). That will account for pricing variability by vertical category and geographic market. This budget based product already exists but is not a dominant as the “guaranteed clicks” product.

by Greg Sterling

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SEO stuff

August 14, 2006

Search Engine Marketing: Constant Click offers Pay Per Click (PPC) Ads and Organic Listing (Free Listing)

Basics: We help you and/or your company be found in the universe of the World Wide Web in order to more effectively target your market.

  • Display- Constant Click instructs Google to display your ad when a searcher types in certain keywords that you specify (such as “Miami attorney” or “Miami lawyer”). These ads show up at the top or right side of the “natural” search results under the heading “Sponsored Links.” There is no effect on “free” search ranking for your site.
  • Rank Order- The amount we bid on your behalf will determine your ad’s position above or below other ads. If we place a maximum bid of 15¢ and your competitor bids 16¢, he has outbid your ad and his ad appears above yours (all things being equal).
  • Cost Per Click- You only pay when your ad is clicked. Your ad could have been displayed 199 times, but if it is only clicked on 5 times, you would owe 5 x 15¢ = 75¢.  Constant Click manages payment for you as well.

It’s more complex, but these basic principles will introduce you to PPC advertising.

There are two primary ways to be found on the internet (WWW), which are the foundation of search engine marketing and optimization.The first in no specific order is known as PPC or Pay Per Click and the second is organic ranking or free listings.

Along the right hand side of organic results (free listings) are paid ads or sponsored ads. Their order is directly related to the amount you are willing to pay per click (PPC).

PPC ads are an excellent way for a company with both a limited or a vast marketing budget to see immediate results from a web marketing campaign.

Benefits of PPC-

  • Capture Demand
  • Flexible Pricing
  • Little Risk
  • Easy to Measure
  • High ROI

Constant Click works to generate an analysis of the terms used by your potential online customers searching the Internet for your products or services. We can calculate which words or combination of words (keywords) are used in each search engine. We are also able to deduce the average number of times these keywords are typed in per month on each search engine allowing us to better target the keywords with the most searches, relevant to your products or services.

After careful analysis, our Internet copywriters create an ad specific to you and your business, which is then tested. Depending on the outcome of the test trial, the ad is either approved for a full web marketing campaign or a new ad is created to maximize conversions of clicks to clients.

Call today for your free consultation. 305-395-4660 or E-mail us at more@ConstantClick.com
Organic Listing (free)
If you where to search for the term “car” with Google or Yahoo you would receive tens of millions of relevant web pages. The first two or three are usually sponsored ads or paid ads which are bought and paid for by the organization offering the highest dollar amount via an automatic open auction bidding system (which is the next topic discussed). Under these first few results, which are marked as “sponsored ads”, you have the organic results or free listings. These organic results have reached the top of the search list due to many varying factors. These factors are the center of very active debate and there is no definitive answer as to which techniques are the “best”. However there are many techniques, which have proven useful for search engine optimization. Meaning that by implementing the known variables in relation to a specific website, one can in effect control the resulting position of a website in the search engine result with varying degrees of success based on multiple factors. These factors are what we at Constant Click devote our time to studying and implementing on behalf of you and your organization in order to effectively target your market.